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Can You Enjoy The Trip Without Focusing On The Destination?

Everyone has a story and each story is unique to their own journey and destination. We all want immediate gratification and that translates to the here and now.  We demand results in our everyday...

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5 Heinous Mistakes Companies Make When Audience Engagement Isn’t Your First...

Content marketers, what do you do when you have a tool or a service that you know can help a business but they tell you they don’t need your help?  What happens when they tell you that their site gets...

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5 Reasons Why Your Content Fails Miserably

I believe that we can all formulate a story. If marketers have a voice then why wouldn’t people want to hear their stories? Why then do marketers produce content for it only to #fail? Huh, did I say...

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4 Reasons Why Publishers Help You But Fail To Help Themselves

Dear Mr. Publisher, you are great at promoting other brands content but I believe publishers fail in many ways when it comes to their own content marketing efforts. Is it enough to produce stories that...

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5 Things You Can Do To Screw-Up A Perfectly Good Story

Is there a secret sauce that goes into creating a great post that connects with your audience? I believe that writing is an art, a form of personal expression.  The topic is irrelevant however, it’s...

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How To Create Compelling Content That Converts Naturally

I am starting off with an apology for bringing up the dreaded debate over “conversion”. If we can solve this huge debate we would all be rich, right? There are, in fact, many ways to create a positive...

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7 Surefire Ways To Perfect The Art of In-Person Networking

Networking is an art and it is not easy.  It certainly is not everyone’s cup of tea.  To be clear, I am talking about face-to-face, in-person interactions.  Social networking is all the craze right now...

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3 Ways to Convince Your C-Suite to Love Your Content Marketing Strategy

You live in a world where “content is king” and the digital space is more relevant and powerful than ever before.  Brands can make products look enticing in advertisements on both TV and online but it...

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4 Compelling Tips To Help You Engage With Others on #Twitter

Twitter is really, really busy and competitive.  In a matter of seconds, your tweet is there and then gone, replaced in the feed with someone else’s tweets. This is implicitly understood as it is the...

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5 Reasons Why Writing Your Story For People Matters More Than SEO

Lately, there is an enormous focus on great storytelling. Don’t we all want to tell a great story each time we have a message to communicate to our audience? The issue is that we need to consider so...

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